Today’s message…..5 Steps To Building Your Business Branding For Profitability (even if you work for someone else)!
1. Discover It – Having a conversation with your business coach, your business partners, your employer, etc about why you do what you do, what the overall purpose and mission is of the business, defining your brand reputation (what you want to be known for), and learning to tell your STORY (what your experience is and how you got to where you are) is the first step to revealing your true brand.
2. Define It – Next step is to get clear on your niche, your target market, how you benefit your niche (what results you create for them), and define the HOW – how will you do what you do for your clients.
3. BE Your Brand – BEING your brand is about connecting to it both on the outside and on the inside (Have you checked your wardrobe lately? Does it represent your experience, your brand, and YOU being the best you can be? Are you in a postivite mindset about your business or is negativity taking over?) Here, you also want to monitor your thoughts and actions that are leading to the results that you may NOT want, such as slow sales, unhappy clients, undesirable clients, etc. When you take 100% responsibility for the results that are showing up, then change your beliefs, thoughts, and actions/reactions, new results will show up. TRY IT!
4. Deliver It – Influence likability, trust and confidence in your customers and prospects by delivering a consistent look and feel and brand message through all your brand touch points, such as your business card, your website, your facebook fan page, your marketing materials. The more they see a professional representation of your brand, the more likely they will say yes.
5. Promote It – Now create valuable content regularly in your email marketing, your social media posts, your blog, your phone conversations, your NETWORKING. Have conversations and build relationships with your customers, prospects and referral partners by being clear in what you do, how you DIFFER from the next guy and what a great referral is for you.
Taking time to get clear about your brand will expedite your sales and marketing efforts, so don’t skip this important step. If you want to learn more, check out my book “Stand Up Stand Out”. It’s an easy read and is packed with great tips and information about branding and marketing!
Why Is NETWORKING Important To Your Business?
By AROD web Design on January 23, 2012
Why is NETWORKING so important for your business?
Well first and foremost, it creates immediate VISIBILITY in an over-populated marketplace, it gives you the opportunity to “warm up” to people so they are more likely to refer potential business to you, and it’s a fairly fast path to cash (IF you are consistent with it and make it work – just showing up at a meeting will not get you business, but building the relationships and focusing on what you can do for others WILL).
Whether you are a startup or have been in business for some time, NOT NETWORKING makes you invisible and TOMA (Top Of Mind Awareness) ceases to exsist. For us, networking and word of mouth marketing is the NUMBER 1 source of revenue for our business. We got our first client by simply getting visible in our local community by joining a well established network group. Not all network groups are the same, but the fact that you SHOW UP, build relationships, and give to others is much more effective than sitting at your desk hoping the phone will ring.
Networking is important because people buy from those that they LIKE AND TRUST and for the most part, meeting people in person allows for this relationship to begin and expedites the sales process.
So get out there and visit various groups until you find a few that you can feel “at home” with and join.
Posted in General Commentary, Marketing | Tagged business building, marketing, networking, top of mind awareness | Leave a response