Do you ever feel like this in your business?
Have you ever felt like you are spinning in too many directions in your business and you don’t know which way to go? Are you trying to offer your services to “everyone” or offering services that may not fit into what you love to do? Well if you watched this hilarious video of Raven, my [...]
5 Steps To Building Your Business Brand (even if you work for someone else)!
Today’s message…..5 Steps To Building Your Business Branding For Profitability (even if you work for someone else)! 1. Discover It – Having a conversation with your business coach, your business partners, your employer, etc about why you do what you do, what the overall purpose and mission is of the business, defining your brand reputation [...]
Branding: Back To The Basics Of Building Your Business
Here we are in February already. What has been your best accomplishment in your business this year so far? I encourage all my clients to count the small as well as the big accomplishments. Each month is an opportunity to reflect on the month prior and see what is working, where you need to course [...]
Why Is NETWORKING Important To Your Business?
Why is NETWORKING so important for your business? Well first and foremost, it creates immediate VISIBILITY in an over-populated marketplace, it gives you the opportunity to “warm up” to people so they are more likely to refer potential business to you, and it’s a fairly fast path to cash (IF you are consistent with it [...]
URGENT: Why Care About SOPA/PIPA?
We were astonished to hear about SOPA/PIPA this week; two very controversial anti-piracy bills making their way through U.S. Congress: The Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). If you are an entrepreneur then you must pay attention. Time is running out…congress is voting on this on Tuesday, and it [...]
Evolution of Payment
I love this video. It raises the question though…..WHAT’S NEXT FOR US ALL? (And yes, we use Intuit for our processing…the iPhone credit card swipe machine is so AWESOME!)
Branding: Finding Your IT Factor
Happy New Year everyone! I am honored to be a part of Linette Daniels panel of experts this year! Check out my latest blog post on her site and read more about her amazing business…International Association of Parenting Coaches and Consultants….Where they use passion to build a successful heart-centered business that supports parents and empowers [...]
QR Codes: What Are They?
Watch this quick video…we couldn’t have said it better! QR codes can be used as a way to drive traffic to a specific web site that has a call to action or a coupon. You could generate a code that provides your business location and contact information. Or how about a contest or a facebook [...]
Mobile Marketing: Are you catching the wave?
I ran across a great blog post by my good friend, Michele Scism with Decisive Minds (she is also an amazing business strategist and valued client of ours!). What about MOBILE MARKETING? It truly is the wave of the future….are you surfing it or getting pulled under by the undertow? Read more of Michele’s blog [...]






Do you know what to say to your clients to make them WANT you?
By AROD web Design on March 18, 2012
Now that you have (hopefully) done some homework last week and identified your I.T. Factor…your Ideal Target (see last week’s blog post here if you missed it), are you wondering what you should do next? Well here is the answer. Once you are clear about who you want your client’s to be; who you love [...]
Posted in General Commentary, Marketing | Tagged brand clarity, clear message, ideal client, marketing, strategy, target market | Leave a response