who we are
AROD Web Design is your full-service online and offline marketing firm dedicated to providing strategy and implementation services for businesses looking to IMPACT the marketplace. AROD was founded by Alex and Jena Rodriguez in 2001 for one reason: we love making websites and helping buinsesses grow. Then we found that other web designers weren't listening to their clients! We saw websites using templates, unprofessional designs and websites that displayed differently between browsers. Businesses just weren't getting websites that fit them.
Then, as the need for online marketing and branding increased in the market, we added graphic design and branding services. Why have a website that looks nothing like your business card or print materials...or vice versa! If you want to make the right first impression, then consistency is key.
Now, it's not just about brand and websites these days; we guide our clients through other follow up...follow through marketing strategies such as social media, blogging, email marketing, and other solutions.
AROD Core Values
- 1. integrity and forthrightness
- 2. choice and ability to believe, see, have
- 3. family
- 4. fun and adventure
- 5. achievement through wisdom
what we do
We build, brand, and expand your business by designing professional websites, brand identities, WITH a marketing strategy in mind. A website ultimately must market, sell, AND make you money. We create effective, eye-catching graphics for print collateral. We give you and/or your business a unique, professional presence on the World Wide Web. We understand that your website should be an extension of your business and a way to add value to your products and services.
Our designers' talents fuse their training and modern practices to create unique and truly fitting designs. The development team uses their expertise in multiple platforms to ensure every website looks the same in different browsers and on different operating systems. Together, our designers and developers work side by side to create beautiful functional sites and consistent branding thoughout all print collateral and web.
- learn. The right way to make a website is to know who it's for and how it can help. That's why we start by learning about your customers, competitors, company culture, and market environment.
- brainstorm. Our team has a knack for helping you realize new opportunities. How do we do it? We use technologies such as blogs, e-newsletters, email marketing, other tools to uncover new ways to stimulate growth.
- refine. After brainstorming, we revisit the most fitting ideas and refine them further. We use our experience, creativity and your feedback to help you develop a strategy to push your business forward.
- design. It's hard to convey just how important it is that the design of your site compliments your brand. This is why our team creates several proofs for you to choose from. With your constant feedback we polish the concept to a final design.
- develop. As the design becomes a series of pages, we focus on functionality and flow. The final site needs to work the way the user expects it to; usability is everything when it comes to coding a website.
- deploy. Once finished, the site can be launched to the public. The web address finally points to the finished product. Our work isn't done. This is where we take the extra step. follow through. Once the brand is created, the website is up, then marketing doesn't stop...we continue to connect you to your marketplace through social media, email marketing, and other guerilla marketing strategies.